Privacy Policy

Last updated: January 20, 2026

MUSETOPIA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). MUSETOPIA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Categories of Personal Information

 

Basic Personal Identifiers,including your name, address, billing address, shipping address, phone number, email address，and your username, password.

·       Source(s) of information: Manually received directly from you; Basic Personal Identifiers can also be received from third parties, such as people who order products or services on your behalf or for you.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Identifiers that are associated with an account will be retained for the life of the account, plus a reasonable period thereafter to satisfy legal obligations (ex: financial reporting, warranty, etc.).

Device/Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information

·       Source(s) of information: Automatically received from you when you interact with the Services.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: Yes

·       Retention Criteria: Short term retention; routinely disposed when no longer reasonably necessary for a business purpose.

Commercial Information, such as records of products or services purchased, return and refund details,obtained, or considered by you

·       Source(s) of information: Manually received directly from you

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below

·       Used for Targeted Advertising: Yes

·       Retention Criteria: Commercial Information associated with an account will be retained for the life of the account, plus a reasonable period thereafter to satisfy legal obligations (ex: financial reporting, warranty, etc.).

Network Activity, such as information regarding your browsing activity (such as length of visit, number of page views, and keystroke patterns to identify potential bot activity), click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information

·       Source(s) of information: Automatically received from you when you interact with the Services.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Short term retention; routinely disposed when no longer reasonably necessary for a business purpose.

Communications, such as emails, virtual chat logs, text messages, or other exchanges, where MUSETOPIA is a party to the communications, including audio recordings where permitted by applicable law

·       Source(s) of information: Manually received directly from you.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Communications that are associated with an account will be retained for the life of the account, plus a reasonable period thereafter to satisfy legal obligations (ex: financial reporting, warranty, etc.).

Content you choose to upload to the Services, such as text, images, audio, and video, along with the metadata associated with the files you upload

·       Source(s) of information: Manually received directly from you.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Communications that are associated with an account will be retained for the life of the account, plus a reasonable period thereafter to satisfy legal obligations (ex: financial reporting, warranty, etc.).

Payment Card and Financial Information, such as credit or debit card numbers, financial account numbers, or other financial data to process payments, refunds, or other financial transactions

·       Source(s) of information: Manually received directly from you.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Payment Card and Financial Information is collected and processed by payment processors and therefore not retained by MUSETOPIA. This information may be stored by payment processors for a period to satisfy legal obligations (ex: financial reporting, warranty, etc.).

Content Posted Online. For influencers and similar persons that MUSETOPIA considers for partnerships, MUSETOPIA may collect or use any information posted or disclosed on publicly accessible third-party message boards, chat, profile pages, blogs, and other services, including through social media outlets, to assess such opportunities.

·       Source(s) of information: Content Posted Online may be obtained by MUSETOPIA or third parties on our behalf.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Content Posted Online collected for the purpose of assessing potential partnerships will be retained for the period necessarily to evaluate the opportunity or potential future opportunities.

Profiles or Enrichment Data from Commercial Data Brokers, such as profiling information regarding influencers and similar persons obtained from commercial data brokers and aggregators to supplement the information we collect, in order to assess partnership opportunities, inform marketing strategies, as well as information that assists us in preventing fraud or other illegal activities.

·       Source(s) of information: Profiles or Enrichment Data from Commercial Data Brokers may be obtained from third parties on our behalf.

·       Purpose(s) of collection/use: All purposes listed in “How Do We Use Your Personal Information?” section below.

·       Used for Targeted Advertising: No

·       Retention Criteria: Profiles or Enrichment Data from Commercial Data Brokers will be retained for the period necessarily to evaluate the opportunity or potential future opportunities and prevent fraudulent/illegal activities.

We do not knowingly collect protected classifications about our users, biometric information, or education-related information. When communicating with us by email or through forms on our Services, or when you publicly share content through our Services, we ask that you please do not send us any sensitive information pertaining to yourself or to others.

 

Generally,we may collect personal information from the following sources:

● Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

● Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

● From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

● From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

● Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

● Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

● Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

● Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

● Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

● With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

● With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.

● When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.We may disclose your Personal Information to third-parties with your consent, which may be obtained in writing, online, or orally. We may also share your Personal Information with third-parties when you direct us to do so or when you use our products or services to intentionally interact with third-parties (if applicable). Use of the information you agree to share will be subject to those third-parties’ separate privacy policies.

● With our affiliates or otherwise within our corporate group.MUSETOPIA is a corporate organization that has a network of legal entities, business processes, management structures, and technical systems. Where permitted by applicable law, we may share your personal information with our related group companies and, in some cases, other affiliates of our corporate group to provide you with Services, administer our business, provide you with a personalized user experience, or to take actions based on your orders, requests, or preferences.

● In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Notwithstanding anything else in this Policy, we may disclose aggregate or non-identifiable information to third-parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual. Where we use, disclose or process de-identified data (i.e., data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal device), we will maintain and use the information in de-identified form and not to attempt to reidentify the information, except as permitted by applicable privacy laws (such as to confirm whether our de-identification processes are reasonable and adequate).

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here: [Shopify Privacy Portal Link: https://www.shopify.com/legal/privacy]

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

"Cookies" and other tracking technologies

Shopify uses cookiesand related tracking technologies in the provision of this website and its services. For detailed information on the use of such technologies (including a list of cookies placed on this website by other companies, an inventory of cookies used by Shopify when providing technical support for merchants' stores, and instructions on how to opt out of specific types of cookies), please refer to Shopify's Cookie Policy（Policy Address:https://www.shopify.com/legal/cookies）.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We,Shopify, or our third-party hosting providers, store Personal Information in operating environments that are safeguarded against public or unauthorized access and protected from internal access with physical and technical security measures.Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.We therefore strongly recommend that you use a unique, complex password to help us ensure the security of your account. We also strongly recommend that you do not share your password with others or re-use passwords on our Services that you use on other sites or apps, as doing so increases the likelihood of your being the victim of a credential stuffing attack or other malicious cyber behavior. If you feel that the security of your account or personal data has been compromised, please reach out to us promptly in accordance with the procedures outlined in the "Contact Us" section hereafter.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

● Right to Access / Know. You may have a right to request access to personal information that we hold about you.

● Right to Delete. You may have a right to request that we delete personal information we maintain about you.

● Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

● Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

● Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.

● Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Some of the recipients of personal information as specified above may be located in countries that do not provide a level of data protection equivalent to that set forth by the United States and some other jurisdictions. If you submit any personal information or choose to access or use the Services offered by MUSETOPIA such as our website, you understand that we may disclose, transfer, process, and store personal information in accordance with this Privacy Policy and subject to applicable laws which may include access by law enforcement and other government entities including courts and tribunals. If we do transfer personal information outside the U.S., we will make sure that it is protected in the same way as if it were being used in the U.S. We will use one of the following legally recognized safeguards to protect your information:

  • Transfer the data to a non-EEA country that has privacy laws at least as protective as those within the EEA, or
  • Enter into a contract with the data recipient, whereby the recipient shall protect the data in accordance with the standards required by the EEA or applicable U.S. laws, or
  • Transfer it to organizations that are certified under the Data Privacy Framework; The Data Privacy Framework sets out the standards for personal information to be sent between the United States and European countries.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.You should periodically review this Policy to ensure that you are familiar with the most current version. Your continued use of the Site after the date posted above will constitute your acceptance of the updated Policy.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please  email us at customerservice@musetech.group or contact us at Units 04-05, 16th Floor, Bohui Building, 54-62 Lockhart Road, Wan Chai, Hong Kong.