URBAN REVIVO (abbreviated as UR) is a global fashion brand driven by the concept of fast fashion, where creativity, quality, and sustainability come together seamlessly. UR create contemporary, high quality designs inspired by the rhythm of modern urban life. Bold in attitude, confident in expression, and constantly evolving, each piece is designed to move with the city and the people who wear it. With a focus on craftsmanship, trend insight, and expressive style, UR delivers fashion that defines today’s urban attitude. From Women’s and Men’s collections to Kids’ wear and Accessories, UR offers a complete range that allows every individual to express their personal style with confidence. With over 400 stores across the US, UK, China Mainland, Hong Kong, Singapore, Malaysia, Thailand, Vietnam, the Philippines, and beyond, UR continues to bring expressive, high-quality fashion to urban customers globally. Marking its arrival in Japan as a significant milestone, UR begins a new chapter of style expression within one of the world’s most mature urban cultures.